Grocery · Suppliers · Documented impact
We createmeasurable sales growthfor grocery suppliers.
Vinclude is building a model where marketing spend follows documented sales.
01 — About Vinclude
Marketing paid on results, not on visibility.
Grocery suppliers spend large sums on in-store placement and joint marketing without knowing what they get in return. Vinclude is building a model in which payment follows the sales that are actually documented.
Vinclude was founded in 2023 and is based at Startuplab in Oslo Science Park. We have tested the model in Norwegian grocery retail from the start, and it delivers measurable revenue growth for those who take part. Part of the value created goes to local causes, giving suppliers a visible social impact as well.
- Transaction-based
- Payment follows actual purchases, not promises of reach.
- Documented
- The impact is measured on your own products, not estimated.
- Risk-free to test
- You only pay once sales are documented.
02 — Pilot 2027
In 2027 we take the model a step further.
We are inviting a select group of grocery suppliers and partners to test the model on a larger scale, with one clear goal: to document how much participants' revenue grows, and which factors drive that growth.
Full details of the pilot are shared with those we invite.
Growth for participating suppliers
The pilot is designed to deliver a net gain for participants within the pilot period itself.
Measured impact, not estimates
Because the impact is measured, the results can be used to make decisions.
What drives the growth
Participants learn which factors move sales of their own products.
Places in the pilot are limited.
We are prioritising suppliers and partners who want to help shape the model from the start.
03 — For grocery suppliers
Pay for measured sales.
Vinclude gives suppliers a model where marketing spend follows actual sales. You see the impact. We take care of the rest.
Measurable impact
You see what happens to sales of your own products.
No upfront risk
Payment comes when sales are documented, not before.
Easy to test
A pilot can be set up quickly and asks little of your team.
Social impact built in
Part of the value goes to local causes, building goodwill your customers can see.
04 — Other industries
The model is not limited to grocery.
The principle is the same in any industry: the business pays for documented sales. We are open to B2C and B2B partnerships in Norway beyond grocery, and to grocery businesses outside Norway.
After a short introduction, we can set up a pilot quickly, or you can join one that is already running.
05 — Contact
Want to know more?
Get in touch for a short introduction.
Frode Røinaas
Founder and CEO
